A website monitoring system would be able to overlook and detect problems the website visitor is likely to face so that we would be able to control the necessary operations. Time is gold! For an e-commerce site or an online retailer every second is a money making opportunity. Downtime would affect the company in lots of ways starting from a negative impression, loss of reputation and loss of sales.
The Blackout That Matters
Exacerbated by Covid-19, there is no need for an office now, but a website is very much mandatory and the first thing a customer would check for about a company is its website. And it is highly important for the site to be active all the time. A few minutes to load would be too much for the visitor and this would definitely make the company lose a big opportunity. To identify and avoid such failures, we need a monitoring system to continuously keep a check on the website. These monitoring systems supervise the web performance of the site, examines and checks for any discrepancies and alerts the site owner about the possible error enabling better availability.
According to research from IDC, among the Fortune 1000 companies, the average total cost of unplanned application downtime per year is $1.25 billion to $2.5 billion. Another survey, from Siemens Building Technologies, shows that 33% of organizations don’t even know the impact of a day’s downtime on their business.
Stuff happens in big places too
In March 2016, Amazon.com went down for about 20 minutes. Internet Retailer estimates that a 20-minute outage cost Amazon about $3.75 million. One can imagine the cost were it to go down today. Yes! Amazon’s Prime faced a crash out on the promotion day, which is the most awaited event by the shoppers each and every year. However, unfortunately in the year 2018, the excitement of the customers changed into dust when they found that the website stuck in a never-ending loop between the Amazon Homepage and a broken “Deals” page.
Sony PlayStation Network faced an outage due to cyberattack in the year 2011. This nearly cost them revenue more than $250 and about 77 million users, as the outrage lasted for about 23 days.
At some point or other, all services will have downtime. No matter how much one prepares, have redundant systems, or audit, there will periodically be a black swan event that is completely unlike whatever one has experienced before. It even happens to Google!
Delta Air Lines is also one of the largest, running more than 5,400 flights every day and serving more than 120 million passengers each year. Although the outage at Delta lasted only about five hours, the consequences had a much more long term impact. Around 2,000 flights were grounded over the course of the next three days, and the incident cost the company an estimated $150 million.
For Microsoft this type of nightmare scenario played out in Northern Europe on June 20, 2018, when a Microsoft data centre in Dublin, Ireland suffered an eleven hour-long outage due to human error. The Dublin data centre is one of the major hubs for Microsoft’s Azure cloud services, so the outage left many of its customers unable to access business-critical data and operations for the duration of the outage.
Learnings and Takeaways
If the website is not available, you are effectively driving valuable prospects and customers away to a competitor. A website can’t do without maintenance from time to time. If changes are necessary, a downtime should be planned with business goals and visitor preferences in mind. Search engine visibility and associated ranking along with reputational and revenue loss are the costs that businesses pay when the website remains unavailable.